Leveraging Survey Text Analytics for Free! | ArticlesAndBlogs

Articles and Blogs Written by Dr. James D. Borderick

Leveraging Survey Text Analytics for Free!

The full understanding of what our customers are thinking and feeling is not an easy task. Indeed, one such methodology to understand such a feat has led to the manual categorisation and comprehension of literally thousands of lines of survey data. As we move to the next stage of the digital era, we see that this manual approach is no longer tangible, actionable, or cost-effective. Automated analysis of text comments has come a long way, but one area always suffers, and this is the understanding of sentiment.
Traditionally, the de facto standard has been word clouds. Word clouds are comprised of single words, which vary in size based on their importance. One of the biggest problems with word clouds is that they are singular words, and so meaning, actionable insights, and importantly sentiment, are lost. 
For the first time, Linguistic Sentiment Analysis (LSA) alongside the Intelligent Data Operating Layer (IDOL), allows for the effective and efficient classification and categorisation of multiple conceptually related topics. This technology is a market differentiator. We have created a methodology leveraging Haven OnDemand (HOD), which yields the ability for anyone to analyse text comments using the above technology. 
Do you have hundreds to thousands of lines of survey data containing verbatim text comments? Do you wish you could analyse and categorise these lines for both sentiment and context? Do you have any questions on the article above? If your answer to any of the above questions is yes, then I invite you to please click 
here
Article written by Dr. James Borderick, January 30 2017.   The original article may be found
here.

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